About ShopAthy

ShopAthy is a dedicated voluntary organisation made up of Athy people in business just like you and me, from across the full spectrum of Athy businesses. They are committed to making this project work now, not after fourteen meetings, Now!

This organisation is born from the idea of two Athy business people, Robert Redmond (086)8230180 and Maurice Flinter (087)6560948, simply to bring much needed business to Athy. We have extra facilities now to market our town that we did not have during the last recession. We have Restaurants, excellent Supermarkets, Clothes and Footware shops, Hotels, Business Parks, Enterprise Centre, Library, Heritage Centre and more that all need promotion and will bring visitors to the town.

Our promise to you is a dynamic organisation dedicated to promoting your business and product/service, helping you to retain and grow your business. What we need you to do is help us to form a united business front and pull together as a town. Help us keep visitors to the town in Athy for longer, shopping, doing business and socialising!

Time is of the essence. This group is voluntary and we must also manage our own businesses. We can’t keep calling back to businesses to get your commitment. We need it now, on Day One! Please support this by supporting yourselves, and remember, More Business More - Jobs, More Jobs - More Business!

Benefits to You

The campaign will be sustained and focused to increase trade throughout the business sectors in the town. The principal areas are;

1 year continuous marketing campaign to promote Athy as an attractive vibrant retail venue giving customers value for money. This campaign will begin in April with a major press launch.

Production of a voucher booklet giving each business 4 identical vouchers to discount products/services. At least 15,000 booklets will be produced and distributed well outside the traditional Town catchment.

Co-ordinated advertising/interviews across all major media, including newspaper, radio and television promoting the “Athy Brand”. This will be accompanied with the development of a coherent and consistent brand/corporate image,

Promotion of individual member businesses through the web on a dedicated site www.shopathy.com, updated in real time to reflect your business offer and providing existing and new customers with a one stop shop directory. This will include dedicated support staff.

Localised and targeted advertising focused on the immediate catchment of the town to strengthen our core market through roadside signage and strategic billboards, including small-scale high-impact direct and focused marketing strategies,

Training seminars to promote cutting edge marketing and business techniques at hours to suit your business,

Subsidised painting of the entire retail core of the town, businesses and shopfronts and the provision of maintained flower boxes throughout the town.

All this will cost your business less than the cost of a single ad in a local paper!

Membership

The subscription fee is set at €500 and will be collected as follows;

€250 immediately and then, €50 per month for the following 5 months by standing order
10% Discount for lump sump payment of €450.

What do you do?

Sign Up! We need to work to a very tight schedule with advertising and print deadlines to undertake this campaign effectively. The deadline for your subscription is Friday 20th March. You just need to decide what you want to promote. We will be in touch with guidelines and suggestions in next week to help you. Good Luck!


Thank you for taking the time to consider this important project.

Regards on behalf of ShopAthy,
Robert Redmond, PRO
Maurice Flinter, Chairman
Cormac Dooley, Secretary,
Tracy Tierney, Treasurer



For more information on contact ShopAthy